The natural beauty industry has been growing steadily in popularity—and it’s not surprising.

With so many women embracing a wholesome diet and choosing to shop organic, it was only a matter of time before they took a magnifying glass to their beauty regimen, too. Every brand, retailer, and influencer wants in because naturals are trending up, which is helpful for getting the message out. But all that information at once can be pretty confusing. So where do you begin?

1. START SLOW

If you’re considering trying certified organic or natural skin care, as with any new product, it’s best to incorporate it gradually. It's better to make the switch one or two products at a time than to switch everything at once -  Not only will this tactic keep your wallet happy, but you'll have a chance to see how your skin reacts to each product, which is near impossible to figure out if you're trying multiple products at once.

 2. DO YOUR HOMEWORK

Natural and safe are not synonymous. Some natural ingredients are photo toxic, which makes your skin highly sun sensitive and causes burns/damage even at very low levels. ALWAYS read the back label of your products and avoid using those containing photo toxic ingredients during the day. Keep a close track on the expiration dates of your products, especially those that do not contain preservatives.

 3. KNOWLEDGE IS POWER

Educate yourself on ingredients in skin care versus following what you read or see from empty advertising promises. You’ll achieve great results with sound ingredients—not just a pretty jar. One product which is good for a person may not be as good for another. It is best to have a customised approach to skincare, and choose products which work best for your skin type.

We always recommends reaching out to a brand if you're uncertain about their ingredients, sourcing, or processing. It's the best way to let brands know consumers are reading labels while getting the information directly.